Google Analytics vs the Rest: Which Analytics Tool Should You Actually Use?
Google Analytics is the default, but it isn't the only choice. I compare GA4 with Plausible, Fathom, Matomo, PostHog, Mixpanel and Amplitude...
Oct 7, 2026
7 min
What AI Ad Automation Should Optimize For in a Paid Mobile App
An ad system can optimize perfectly for the wrong outcome. A view, a click, or a store-page visit may look like progress while producing zer...
Aug 25, 2026
3 min