Google Analytics vs the Rest: Which Analytics Tool Should You Actually Use?
Google Analytics is the default, but it isn't the only choice. I compare GA4 with Plausible, Fathom, Matomo, PostHog, Mixpanel and Amplitude...
Oct 7, 2026
7 min
Google Analytics is the default, but it isn't the only choice. I compare GA4 with Plausible, Fathom, Matomo, PostHog, Mixpanel and Amplitude...